SUMMER WELCOMES CÎROC PINEAPPLE

Summer is here and the launch of CÎROC® Pineapple alongside it. With its distinctive and delicious taste, it’s going to be hard to miss the new addiction to the CÎROC® family just launched on South African shores.

Pictured : Ciroc Ambassadors Bonang Matheba, Dj Dimplez and Da Les

The launch of CÎROC® Pineapple has begun with a series of events which commenced in Johannesburg on Wednesday 7th October 2015, hosting the crème de la crème of the Mzansi entertainment scene.  The Durban launch was luxury personified also attended by Cîroc Ambassadors, rapper Da L.E.S, presenter Bonang Matheba, Dj Dimplez and fashion designer, David Tlale. , with an equally exclusive event and Cape Town will receive its introduction to this new kid on the block on Saturday 24th October, with splendour.

CÎROC Ultra-Premium Vodka, already a worldwide hit with the who’s who of any social scene, will now create a duo of ultimate luxury with CÎROC® Pineapple, ensured to compliment all occasions the wonders of Summer brings.Created by CÎROC’s master distiller Jean-Sebastien Robicquet, CÎROC Pineapple has been crafted exclusively from fine French grapes that are five times distilled for supreme quality. It is then infused with delicate natural flavours of freshly crushed pineapple to deliver a silky smooth and tropical taste.

 

Pictured : SA's Best Barman preparing drinks for guests.

The vibrant flavours of CÎROC Pineapple create a perfect blend for seasonal cocktails – an ideal way for vodka lovers to celebrate the start of summer and share their journey with family and friends. Brand Manager, Avukile Mabombo, talks about the launch of Brand House Reserve’s latest addition “We stay committed to strengthening our position at the top of the Super Premium Vodka category and the introduction of Cîroc Pineapple allows us to continue to premiumise and differentiate ourselves ahead of our competitors.

Following the global launch in Mauritius earlier this year, it’s exciting to be able to bring Tropical Luxury to South Africa through a great tasting, quality liquid just in time for summer. ”

The launches will see the likes of South Africa’s fashion, entertainment and music world merge to experience CÎROC® Pineapple through fabulous cocktails, the hottest DJ’s and so much more.